Northern Lights Festival Boreal

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The Evolution of the Northern Lights Festival Boreal

The Evolution of the Northern Lights Festival Boreal: From Humble Beginnings to a Cultural Beacon

Taking a deep dive into the journey of music and culture provided by Sudbury’s Northern Lights Festival

Don’t miss out on the excitement of the highly anticipated 2024 Northern Lights Festival from July 4 to 7! By securing tickets in advance online at https://nlfb.ca/home/tickets/, attendees can benefit from a lower price than buying at the door, ensuring the best value for their money! NLFB and Sudbury’s Radisson Hotel have partnered up, offering discounted ticket packages with 1 room accommodating 2 people at the Radisson + special offers at Pesto’s Italian Cuisine, conveniently located in the hotel. For more information, visit https://nlfb.ca/accommodation-package-hotel-festival-passes/

Creation of the festival: The festival’s origins date back to 1972, when Sudbury’s youth-oriented drop-in centers collaborated to create a folk festival with the leadership of Scott Merrifield, Jean-Jaques Paquette, Normand Glaude, Stan Belinski, and Ray Auger. Initially featuring local performers on a single stage, the festival quickly became an annual event due to its overwhelming success.

The Northern Lights Festival Boreal is one with its community. Once debuted as a folk festival, the NLFB has evolved with time. It has always been a festival open and considerate of emerging genres of music, which has helped it grow into what it is today—moving swiftly through each decade, keeping up with every movement while still having a solid foundation of its roots, living truthfully to the festival’s most prized values, culture and inclusivity. In the early years, the festival was free, with artists performing for the love of music. As the festival grew, it became a non-profit organization in 1975, expanding its programming to include multiple stages, diverse musical genres, workshops, and visual arts and crafts, compensating the artists and vendors, and hiring a small staff to innovate and improve the festival with each year.  

Diversity and Culture: Since its inception, NLFB has celebrated a rich tapestry of Indigenous, Francophone and multicultural music and art. Early performances by artists like Indigenous folk singer Willie Dunn and Franco–Ontarian rock heroes Canot have helped set the stage for a tradition of diversity. Modern acts such as Mohawk DJ/producer DJ Shub, Franco-Métis singer-songwriter Willows, Latin-American rapper/singer Boogát and Toronto-based Arab band Kazdoura continue this legacy, cultivating unique experiences through their performances alongside other incredible artists in this years lineup.

Community: People from all over the world have frequented Sudbury’s beloved festival. Creating the most memorable moments for some. Sudbury may not be Hollywood, but the Northern Lights Festival is like a beacon of light at the end of a tunnel. Full of love, diversity and connection. A celebration many look forward to every year.  

One of the greatest parts of the festival includes meeting new people and seeing the artists enjoy the festivities just as much as everyone else, expressing a sense of relatability and closeness between attendees and performers. “I remember my mom telling me about a memorable moment from the festival. She said she was on her way to the washroom and ran into performer Loreena Mckennit. My mom said they had a lovely conversation, which was very down to earth, and that she would cherish that conversation for the rest of her life.” Said NLFB Executive Director, Michelle Murray. 

“For me, Northern Lights Festival Boreal is more than just a music festival; it’s a cherished tradition I’ve been part of since I was 16. I still remember those early days, lounging on the grass (before Grace Amphitheatre existed), hanging out with members of Immaculate Machine, and diving deep into music chats. This fest introduced me to incredible bands like Miracle Fortress; to this day, their album Five Roses remains one of my favourites. It’s hands-down my favourite festival, and I make it a point to attend every year. Now I get to share the magic with my daughter, making vibrant memories together.” Says NLFB’s Logistics Coordinator, Meagen Brownrigg.

Adapting to change: Dancing in the summer weather, stress-free, listening to music felt by the soul. The energy brought by the festival has never failed. With constant changes throughout the years, adaptability became a creative strength. Especially as the COVID-19 pandemic impacted the world, leaving individuals longing for connection, often the effect found while experiencing music. The show must go on, leading NLFB to host a drive-in festival at the New Sudbury Mall, where attendees would stay in their cars, still getting to leave the house and listen to great music! Although it may not have been the traditional festival the community had become so familiar with, the drive-in show was another festival for the books! 

Familiar Faces: NLFB’s programming has always been at the heart of its impact. Emerging regional artists often get their first major festival gig at Northern Lights, sharing stages and workshop performances with world-renowned artists. This unique approach fosters connections and collaborations, as exemplified by famed Canadian folksinger Stan Rogers. At the time, Stan didn’t sing sea shanties, but after listening to The Friends of Fiddlers Green play them at an NLFB after-hours jam session the night before, he showed up to breakfast the next morning with a piece of paper, written on the paper were the lyrics of “Barrett’s Privateers.” Rogers was impressed by their knowledge of sea shanties and wanted to try for himself.

In 1976, teenager Eilleen Twain (recognized now as Canadian country/pop artist Shania Twain) played her first festival at NLFB. Country music artist Mary Bailey saw her performance and shortly after became her manager. Convincing Twain to take a more country route, in 1985, Bailey drove her to Nashville to introduce her to her contacts in the country music scene. A few years later, Twain signed a contract with Mercury Nashville, kicking off her journey to stardom. 

Recognizing Excellence and Contribution: Each year, NLFB honours individuals who embody the festival’s spirit through two special awards. The Jackie Washington Award celebrates creative excellence, while the Bernie Melanson Award recognizes outstanding volunteer contributions. Named after festival legends, these awards often highlight the achievements of Northern Ontarians, reinforcing the festival’s deep community roots. 

Looking Ahead: The Northern Lights Festival’s long-term goals include expanding its iconic summer festival and year-round programming, such as the Bloom Festival introduced in 2019. This year, the new ‘Teaser Stage’ at Bell Park’s Katherine Bell’s Gazebo will feature short sets from festival artists, enticing new attendees to experience the full event. 

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Volunteer Booth

The volunteer booth is essential to ensuring a smooth and enjoyable experience for festival visitors. Their main mission is to warmly welcome other volunteers, listen to their needs and answer any questions they may have. They are also responsible for guiding volunteers through the different areas of the festival, directing them to their stations.

Ticket Booth

Volunteers in this area are responsible for selling festival passes to the general public. Volunteers must be well informed on the program, ticket prices, and the park layout. Experience handling money, good customer service skills, and organizational skills are required.

Beer Tent

Volunteers are responsible for selling and serving alcohol. Servers must have Smart Serve certification. Ticket sellers and beer stein sellers do not require any certification; however, good customer service skills are an asset.

Please email your Smart Serve number to volunteer@nlfb.ca

Coffee Tent

Volunteers are responsible for selling beverages to the general public. Volunteers must serve coffee, keep the booth clean, handle money, and alert the Area Coordinator when stock is low. Bilingualism is an asset.

NLFB Merchandise

Volunteers are responsible for selling all festival, artist, and performer merchandise. Good customer service and organizational skills are required for processing monetary transactions and taking inventory. Bilingualism is an asset.

Site Patrol

These Volunteers will be our festival ambassadors! Site Patrol is one of the key positions in the team and the largest group. Volunteers are stationed throughout the park and it’s suitable for varying levels of mobility, some areas you can be seated most of the time and some areas require walking. Volunteers in this area must be knowledgeable of the festival program, the park layout, and general festival rules. This crew must ensure the safe and secure conduct of all persons at the festival and respond to enquiries in a pleasant and courteous manner.

Children’s Area

Volunteers will assist the Area Coordinator in organizing and executing various crafts, activities, and games for our young festival patrons. Volunteers must be friendly, courteous, patient, and enjoy having fun! Experience working with children is an asset. A Police Record Check is required to work in this area if you are age 18 or over (no Police Check is required if you are age 14-17). Please email your Vulnerable Record Check to volunteer@nlfb.ca

Green Team

Volunteers are responsible for maintaining the park to be clean at all times. In keeping with the festival’s green initiatives, volunteers in this area should recycle as much as possible, and keep all park areas clean and free of garbage.

Runners

Volunteers are responsible for several festival errands and tasks that arise during festival weekend. Tasks are assigned throughout the weekend as assigned by the Volunteer Coordinator.

Posters and Signs

Volunteers are responsible for hanging and distributing all NLFB posters, banners, and promotional material in designated areas of the city and at the festival site. This crew is also responsible for taking down all signage post-festival and returning it to the NLFB office.

Instrument Lock-up

Volunteers must ensure all artist equipment is safely stored during the festival weekend. A large container is available for storage and a key is provided to the Area Coordinator. Volunteers must be able to lift and move equipment.

Site Setup

Volunteers are responsible for setting up fences, and all equipment used at the festival. Volunteers in this area work before festival weekend. Experience with manual labour an asset. Closed toed shoes are mandatory, steel toe boots are suggested but not required.

Tear Down

Volunteers are responsible for tearing down tents, fences, and all equipment used at the festival. Volunteers in this area work after festival weekend. Experience with manual labour an asset. Closed toed shoes are mandatory, steel toe boots are suggested but not required.

Back Stage

These Volunteers will be assisting Sound Engineer Matt Wiewel, to load in & out instruments onto the main stage. 

Their role will also be to prepare the various back-stage snacks and look after the artists on the main stage.

Stand des bénévoles 

Le stand des bénévoles est essentiel pour assurer une expérience fluide et agréable aux visiteurs du festival. Sa mission principale est d’accueillir chaleureusement les autres bénévoles, d’être à l’écoute de leurs besoins et de répondre à leurs questions. Ils sont également chargés de guider les bénévoles dans les différentes zones du festival et de les orienter vers leurs postes.

Enregistrement

Les bénévoles accueilleront et enregistreront tous les artistes, les interprètes, les médias, les membres du conseil d’administration, le personnel, les représentants du gouvernement et les invités de marque entrant sur le site du festival. De bonnes compétences en matière de service à la clientèle et d’organisation sont requises. Les bénévoles doivent être préparé à répondre aux questions des visiteurs. Ils doivent donc bien connaître le festival. Le bilinguisme est un atout.

Arrière-scène

Ces bénévoles aideront l’ingénieur du son Matt Wiewel à charger et décharger les instruments sur la scène principale. Leur rôle consistera également à préparer les différentes collations en coulisses et à s’occuper des artistes sur la scène principale.

Désinstallation

Les bénévoles sont chargés de démonter les tentes, les clôtures et tout le matériel utilisé lors du festival. Les bénévoles de ce secteur travaillent après le week-end du festival. L’expérience du travail manuel est un atout. Les chaussures à bout fermé sont obligatoires, les bottes à embout d’acier sont suggérées mais pas obligatoires.

Installation

Les bénévoles sont responsables de l’installation des clôtures et de tout le matériel utilisé lors du festival. Les bénévoles travaillent avant le week-end du festival. L’expérience du travail manuel est un atout. Les chaussures à bout fermé sont obligatoires, les bottes à embout d’acier sont suggérées mais pas obligatoires.

Local à instrument

Les bénévoles doivent s’assurer que tout le matériel des artistes est entreposé en toute sécurité pendant le week-end du festival. Un grand conteneur est disponible pour l’entreposage et une clé est fournie au coordinateur de zone. Les bénévoles doivent être en mesure de soulever et de déplacer le matériel.

Affiches et Panneaux

Les bénévoles sont chargés d’accrocher et de distribuer toutes les affiches, les bannières et le matériel promotionnel de la NLFB dans les zones désignées de la ville et sur le site du festival. Cette équipe est également chargée de retirer toutes les affiches après le festival et de les renvoyer au bureau de la NLFB.

Coureurs

Les bénévoles sont chargés de plusieurs courses et tâches pendant le week-end du festival. Les tâches sont assignées tout au long du week-end par le coordinateur des bénévoles.

Equipe Verte

Les bénévoles sont chargés de maintenir le parc propre en permanence. Conformément aux initiatives écologiques du festival, les bénévoles de cette zone doivent recycler autant que possible et veiller à ce que toutes les zones du parc soient propres et exemptes de déchets.

Zone Enfant

Les bénévoles aideront le coordinateur de secteur à organiser et à mettre en œuvre divers travaux manuels, activités et jeux pour les enfants. Les bénévoles doivent être amicaux, courtois, patients et aimer s’amuser ! Une expérience de travail avec des enfants est un atout. Une vérification du casier judiciaire est nécessaire pour travailler dans ce domaine si vous avez 18 ans ou plus (aucune vérification n’est nécessaire si vous avez entre 14 et 17 ans). Veuillez envoyer par courriel votre vérification du casier judiciaire à l’adresse suivante : volunteer@nlfb.ca

Patrouille du Site

Ces bénévoles seront les ambassadeurs du festival ! La patrouille de site est l’un des postes clés de l’équipe. Les bénévoles sont postés dans l’ensemble du parc et s’adaptent à différents niveaux de mobilité, certaines zones pouvant être occupées en position assise la plupart du temps et d’autres nécessitant de marcher. Les bénévoles de cette zone doivent connaître le programme du festival, l’aménagement du parc et les règles générales du festival. L’équipe doit veiller à la sécurité de toutes les personnes présentes au festival et répondre aux demandes de renseignements de manière agréable et courtoise.

Marchandises NLFB

Les bénévoles sont chargés de vendre toutes les marchandises du festival, des artistes et des interprètes. Un bon service à la clientèle et des compétences organisationnelles sont nécessaires pour traiter les transactions monétaires et faire l’inventaire. 

Le bilinguisme est un atout.

Stand Café

Les bénévoles sont chargés de vendre des boissons au grand public. Ils doivent servir le café, veiller à la propreté du stand, gérer l’argent et alerter le coordinateur de zone lorsque les stocks sont épuisés. Le bilinguisme est un atout.

Stand de bière

Les bénévoles sont responsables de la vente et du service de l’alcool. Les serveurs doivent être certifiés Smart Serve. Les vendeurs de billets n’ont pas besoin d’être certifiés, mais de bonnes compétences en matière de service à la clientèle sont un atout.
Veuillez envoyer votre numéro Smart Serve par courriel à volunteer@nlfb.ca

Billetterie

Les bénévoles de cette zone sont chargés de vendre les billets du festival au grand public. Les bénévoles doivent être bien informés sur le programme, le prix des billets et l’aménagement du parc. Une expérience de la gestion de l’argent, de bonnes compétences en matière de service à la clientèle et un sens de l’organisation sont nécessaires.

REGISTRATION

Volunteers will greet and register all artists, performers, media, board members, staff, government officials, and VIP guests entering the festival site. Excellent customer service skills and organizational skills are required. Volunteers will survey festival patrons and collect valuable information and feedback. These volunteers should be knowledgeable about the festival and have excellent customer service skills. Bilingualism is an asset.